To quote Kate Hudson in Bride Wars: IT’S BLUE! Technically it’s Classic Blue 19-4052. And it’s the official color for 2020, according to Pantone and their annual tradition of picking a color that they believe will sum up the whole year. Apparently they think 2020 will be the same color as 90% of ties worn by the guy at your bank who tries to upsell you on a deluxe checking account.
Since 2000, Pantone has picked a Color of the Year, with shades ranging from Aqua Sky to Marsala, to last year’s Living Coral. CNN says that the Vice President of the Pantone Color Institute says they went with classic blue because it’s a shade that brings us into the next decade. What? Okay, sure.
“It’s a color that anticipates what’s going to happen next. What’s the future going to bring as we move into the evening hours?”
That color tells me that the future will be Kirkland Signature jeans, because if that isn’t the color of dad denim, I don’t know what is.
The choice for 2000 was a mid-toned blue, whereas the choice for 2010 was turquoise. The reds always fall in the in-between years, because that’s usually when we all acknowledge that the decade has turned into a dumpster fire.
Pantone’s choice is a good one, but not for the reason they think it is. Classic Blue will be everywhere once all the icebergs finally melt, thanks to global warming. Unfortunately it’s also kind of a boring color. If Pantone really wanted to grab our eyes by the balls, they would have picked something trendy and marketable. Like Fried Chicken Sandwich Ochre, or Baby Yoda Green.
Pic: Instagram