The bastion of innards-torching that is Taco Bell never stops innovating, whether they’re heartlessly dropping menu items, launching pop-up hotels, or cranking out highly lucrative hot-sauce packets minus the witty sayings we’ve all come to know and love. Their latest, nefarious plan to lure us all into mainlining even more Zantac is a new-and-improved design of the restaurant, which they’re calling the Taco Bell Defy. “Defy” quite aptly describes what all of our intestines do with the food once subjected to it, but according to Foodbeast, the marketing minds at Taco Bell HQ claim to be trying to make our fast-food lives easier, as well as more hygienic and streamlined with multiple lanes and a touchless drive-thru, among other forward-thinking touches. The prototype Defy will open in Minnesota in the summer of 2022.
via Foodbeast:
This new restaurant concept is called ‘Taco Bell Defy’, a 3,000 square foot space in Brooklyn Park, Minnesota dedicated to keeping the digital consumers’ experience in mind.
Taco Bell Defy was built in partnership with Taco Bell franchisee Border Foods and Minneapolis-based Vertical Works Inc. and changes the drive-thru experience with three of four lanes dedicated to mobile or delivery order pick-ups, with skip-the-line service for Taco Bell app customers. Mobile orders can be redeemed with digital check-in screens through unique QR codes, while orders are fulfilled through a proprietary contactless lift system. What’s more, two-way audio and video technology creates a seamless and contactless process between customers and staff.
This all sounds very futuristic and slick, but it could also be incredibly confusing for the thousands of stoned and starving customers wondering if they’ve mistakenly driven into their bank’s drive-thru and how to turn around without making everyone behind them have to back up. Everyone’s gonna panic about forgetting their PIN and then wondering why they’re not leaving with a dozen Crunchwrap Supremes.
Here’s more on what they have in store for us:
Stoners have enough challenges to face out there in the world and this well-intentioned plan to make our their lives easier could backfire horribly. At least the fourth drive-thru lane will be an old-school, traditional, order-at-the-window-and-drive-around-to-pick-up arrangement. The potheads are saved!
Pic: Twitter/Foodbeast